TELEVISION VIEWING BEHAVIOUR OF CONSUMERS AND TELEVISION ADVERTISEMENTS’ IMPACT ON CONSUMERS’ PURCHASE DECISION
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Title
TELEVISION VIEWING BEHAVIOUR OF CONSUMERS AND TELEVISION ADVERTISEMENTS’ IMPACT ON CONSUMERS’ PURCHASE DECISION
Subject
TELEVISION VIEWING BEHAVIOUR OF CONSUMERS AND TELEVISION ADVERTISEMENTS’ IMPACT ON CONSUMERS’ PURCHASE DECISION
Description
NGM College Library
Creator
Dr. T.VIJAYA CHITHRA &
Dr. S. KOTHAI
Dr. S. KOTHAI
Source
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
Publisher
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
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Dr. T.VIJAYA CHITHRA &
Dr. S. KOTHAI
Dr. S. KOTHAI
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English
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Citation
Dr. T.VIJAYA CHITHRA &
Dr. S. KOTHAI, TELEVISION VIEWING BEHAVIOUR OF CONSUMERS AND TELEVISION ADVERTISEMENTS’ IMPACT ON CONSUMERS’ PURCHASE DECISION, INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT , accessed September 19, 2024, https://ir.ngmcollege.in/items/show/541